Why trust us?

Hear it from the best in the industry..

GREG ISENBERG

190K+ Followers

“There’s nothing like having Joe on your team...”

He has an unparalleled way of viewing socials and creators. And he executes with style, grace and high integrity.

ALI ABDAAL

6.2M+ Subscribers

“Joe has a sick system for helping creators grow on platforms and is a friendly chap with a great team around him."

Joe managed 100% of my social media strategy for 3 years, growing our audience from 20,000 followers at the time to 800,000 across the platforms.

CHRIS WILLIAMSON

3.5M+ Subscribers

"I've been working with Joe since 2020...”

He's been instrumental with helping me grow on the short-form channels and repurposing podcast episodes for Modern Wisdom.

If you’re tired of...

The pressure to stay consistent with no support system.

Outsourcing your voice to ghostwriters who don’t really get you.

Sacrificing your authenticity to the algorithm to stay visible.

Letting your best ideas gather dust in your notes app.

Then you’re in the right place!

This cohort is built for ambitious people like you: creators, executives and entrepreneurs who want to share their knowledge online, build a powerful network and grow their brand in a way that feels truly aligned.

JOIN THE COHORT NOW

What we’ll cover together:

Module 1: The Mindset of a Top 1% Creator

WEEK 1

In this module, you’ll learn how top creators think, how to build confidence in your voice, and the foundational habits that set you up for consistent, long-term growth.

Lesson 1: The world needs your expertise
Lesson 2: What it takes to be a Top 1% Creator
Lesson 3: The Art and Science of Content
Lesson 4: Becoming the Authority
Lesson 5: The Two Paths: Audience vs. Leads

Module 2: Defining your Positioning

WEEK 1

This module walks you through how to shape a personal brand that’s distinct, aligned with your values, and easy for your audience to understand and remember.

Lesson 1: Your Vibe Online
Lesson 2: Clarity is Power – Introducing the StrateTree
Lesson 3: Outline Your Core Values
Lesson 4: Define Your Personal Brand Statement
Lesson 5: Know Your Audience Avatar

Module 3: Content Strategy

WEEK 2

Here, you’ll develop a content plan tailored to your goals, audience, and time. You’ll also learn how to create a system that removes guesswork and keeps you consistent.

Lesson 1: Outline Content Pillars
Lesson 2: Unlimited Content Ideas
Lesson 3: The Personal Brand GPT
Lesson 4: The Playbook for LinkedIn Growth
Lesson 5: Authentic Engagement Strategies

Module 4: Content Funnel and Systems

WEEK 2

In this module, we’ll map your content journey from awareness to action, and help you build a repeatable process for turning ideas into impactful content across platforms.

Lesson 1: Profile Optimisation
Lesson 2: Mapping Your Content Funnel
Lesson 3: Content Waterfall System
Lesson 4: The Ultimate Content Calendar
Lesson 5: Pick a Long-Form Channel

Module 5: Content Creation

WEEK 3

This module covers the practical tools and frameworks you’ll use to turn ideas into high-quality content quickly and effectively, while keeping your voice intact.

Lesson 1: The Effort-Impact Matrix
Lesson 2: The Idea is the Most Important Thing
Lesson 3: Different Types of Content
Lesson 4: Proven High-Performing Content
Lesson 5: Content Repurposing
Lesson 6: The Experimenter’s Mindset

Module 6: Writing Online

WEEK 3

Here, you’ll strengthen your writing skills, refine your tone of voice, and learn to communicate clearly and confidently, whether through long posts or short captions.

Lesson 1: Writing is Everything
Lesson 2: Storytelling Frameworks
Lesson 3: Timeless Writing Principles
Lesson 4: The Do’s and Don’ts of Ghostwriting
Lesson 5: Writing with Your Voice

Module 7: Building a Community

WEEK 4

We’ll explore how to move beyond surface-level engagement and create meaningful connections with your audience through consistent interaction and shared values.
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Lesson 1: Building Your Tribe (1,000 True Fans)
Lesson 2: Long-Term Games and Your Reputation
Lesson 3: Building a Powerful Network
Lesson 4: Crossing the Public to Private Bridge

Module 8: Measuring Success

WEEK 4

This module helps you track what matters. You’ll define your own metrics for success and build a system to measure growth, momentum, and the impact of your brand.

Lesson 1: Growing Your Audience
Lesson 2: Generating Inbound Leads
Lesson 3: Tracking Analytics & Measuring KPIs
Lesson 4: URL to IRL
Lesson 5: Helping 1 Person at Scale

Hi, I’m Joe 👋

founder of Amplify and your guide

Over the last 7 years, I’ve worked with world-class creators and founders of 7 and 8-figure businesses.
‍
For the first time, I’m sharing everything I’ve learned and the systems we use at Amplify inside a live cohort, to help you turn your expertise into powerful thought leadership.
‍
It’s time to build a brand that creates real authority. I’m excited to be part of your journey.

Become a Founding Member

You’ll be among the first to experience and influence this programme. Get priority access to future updates, resources, and course additions. Prices are expected to double for future live cohorts—book your spot now.

JOIN THE FOUNDING COHORT (CLOSED)

Starts: May 27, 2025 | Length: 4 Weeks | Commitment: ~4 hours/week

This course will show you exactly how to:

Build a personal brand that people trust

Get inbound opportunities without selling your soul

Turn your story, skills and experience into leverage

Create content that makes people say: "Holy sh*t, I needed this"

JOIN WAITLIST

Questions you might still have..

What does it mean to be a founding member?

As a founding member, you're part of the first-ever live cohort. That means you get early access, extra support, and a front-row seat to shape how this course evolves. You'll also lock in exclusive pricing and lifetime perks before it opens to the wider public.

What makes this course different from others?

This isn’t a content template factory. It’s the exact system we’ve used with top creators like Ali Abdaal and Sahil Bloom. You’ll learn how to build a brand that grows with you, something sustainable, personal, and aligned with your real voice.

Do I need to be a content creator or have an audience already?

Not at all. Whether you're starting from scratch or already have traction, we meet you where you are. You’ll create a system that fits your style and schedule—no pressure to be someone you’re not.

What if I can’t attend every live session?

All sessions are recorded and shared in your private course hub. You’ll have lifetime access to all materials, including future updates. You can follow along at your own pace, even if life gets busy.

How much personal support will I get?

This first cohort is intentionally small so we can offer more hands-on support. You’ll receive feedback from Joe and the Amplify team during live sessions, plus direct access to our private Circle community for guidance and collaboration.

What’s your refund policy?

As this is a live cohort-based program that includes 16+ hours of real-time instruction and limited capacity, we’re unable to offer refunds. We are committed to delivering a high-value learning experience throughout the course and will be on hand to answer all of your questions.

When are the live sessions?

Each live session of the 4-week programme will be taught live on Zoom every Tuesday and Thursday at 4PM BST. We'll then gather your questions from the week and Joe will record on the weekend an extra "Ask Me Anything" session which you can watch in your own time.

For more contact us support@amplifycreators.com