Build an Authentic Personal Brand That Attracts Opportunities & Grows at Scale
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I’ve always been behind-the-scenes. I didn’t think I was ready to build a personal brand.
But this cohort helped me realise that I already had a brand - I just needed to shape and share it with intention. Now I’ve got a clear path forward.
I’ve always known LinkedIn is a huge growth channel for us, but staying consistent was exhausting. I’d burn out after a few posts. Every attempt at a system would fall apart.
But this cohort was a bargain. I’d have paid more. It delivered exactly what it promised.
I’ve taken a lot of personal branding courses before, and they were good in theory.
But this was the only one that got me to actually post. It gave me clarity, consistency, and confidence, and that’s what I needed most.
Transform your credibility into visibility
Deep down, you know that if more people saw what you see - the clients, the conversations, the opportunities, everything would shift.
What we’ll cover together
Discover the proven system behind how we’ve helped 7 and 8-figure entrepreneurs scale their personal brands. You’ll learn the frameworks, habits, and processes we use to consistently generate reach, authority, and opportunities online - without burning out.
Authority is the foundation of influence. In this module, you’ll uncover how to position yourself as the go-to voice in your industry, turning your expertise into credibility that attracts followers, clients, and attention.
The Top 1% of Creators share 7 core traits and this module reveals them all. You’ll use the Personal Brand Roadmap to see where you stand today, what’s missing, and the next step to take, so your brand grows with focus, consistency, and momentum.
Every strong brand needs a home. We’ll show you around your very own Personal Brand Hub - the central place that houses your content calendar, brand assets, and strategy, so all your content connects back to a system that compounds over time.
We go far deeper than a generic avatar exercise. Using our 3-layer ICP framework, you’ll get crystal-clear on the exact people you want to reach - so your content becomes service, not noise, and your brand becomes impossible to ignore.
The StrateTree™ is our signature framework, used with every Amplify client to build a brand that’s both strategic and sustainable. You’ll map out your Core Values (roots), Personal Brand Statement (trunk), Content Pillars (branches) and Topics (leaves) so you never wonder what to post again, and instead create aligned, scalable content that compounds over time.
Your vibe is the part of your brand people feel before they know what you do. This module helps you define who you are, align it with how you show up, and craft an online presence that’s not only fun and authentic, but unforgettable.
Great brands don’t just post content - they build systems of conversion. Here you’ll learn how to design a content funnel that turns strangers into loyal fans, and loyal fans into paying clients.
Never run out of ideas again. We’ll give you frameworks to generate endless high-quality content topics, tailored to your audience and aligned with your mission, so content creation becomes fast and stress-free.
Words are your most powerful tool for influence. In this module, you’ll learn to write posts that stop the scroll, build connection, and inspire action - even if you don’t consider yourself a “writer.”
Your LinkedIn profile is your digital storefront. This module shows you exactly how to optimise it for impact - transforming it into a magnet for opportunities, followers, and inbound leads.
LinkedIn is the single most powerful platform for building authority - and we’ll show you how to dominate it. This module walks you through the exact playbook we’ve used to grow accounts to hundreds of thousands of followers, unlock inbound opportunities, and position our clients as industry leaders. This is where you turn LinkedIn into your #1 engine for reach, reputation, and revenue.
Stop flying blind. In this module we give you Amplify’s actual tracking templates - proven dashboards that simplify what to measure and how to act on it - so you can see exactly what’s working, double down on it, and cut what’s not.
Scaling your personal brand means building leverage. This final module covers how to hire, delegate, and train the right people so your brand grows beyond you - freeing you to focus on your genius.
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Meet Your Instructor
As Noah Kagan once put it, “I was the creator behind the creators.”
That experience taught me what truly makes a personal brand stand out. Now, through this Live Cohort, I’m bringing that same process to founders and creators who are ready to be seen - and build a brand that compounds long after the content is posted.
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Upcoming Masterclasses
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2 ways to join
✅ 12-Month Amplify Community membership (worth $999)
✅ 30-Day LIVE accountability challenge
✅ Access to live guest masterclasses & recordings
✅ Group feedback and accountability from peers
✅ Lifetime access to materials and replays
+ Personalized Loom feedback on your content
+ Access to premium templates and frameworks
+ Priority support via private check-ins
experience - for a fraction of the price.
✅ You’re tired of guessing what to post and want clarity and structure.
✅ You want to show up consistently and authentically.
✅ You value community, feedback, and real accountability.
❌ You’re chasing likes, trends, or quick wins.
❌ You’re not willing to post, reflect, and iterate.
Essential is the curriculum + hub + viral templates. Academy includes everything in Essential plus community, live support, masterclasses, tool perks and Amplify GPT for 12 months.
Yes. If you join Personal Brand Mastery ($397) and later decide you’d benefit from the full Amplify Academy membership ($999/year), you can upgrade.
Yes. We periodically run a live 6-week cohort with intensive coaching. Cohort also includes 12 months of Academy membership. If you’re interested, sign up this form [link] and you’ll have priority access when the next cohort opens.
That’s actually the best time to start. PBM is designed to help beginners avoid years of trial and error. You’ll learn how to find your positioning, craft content that resonates, and build momentum from zero. Many of our students started with no following at all and quickly built an engaged audience by applying the system.
We recommend setting aside 3-5 hours a week. That’s enough to go through the material, apply the exercises, and create your first pieces of content. The beauty of the system is that it saves you time in the long run, instead of spending endless hours second-guessing yourself, you’ll know exactly what to do.
Not at all. While LinkedIn is one of the best platforms right now for organic reach, everything you learn applies across platforms. We’ll show you how to adapt your content so you can repurpose and grow wherever your audience is, without doubling your workload.
No problem. All live masterclasses in our launch week will be recorded. We've tried our best to accomodate different timezones but had to balance this with the availability of our special guests.
Refund Policy
We’re committed to making this worth every penny. You’ll have direct access to Joe and the Amplify team throughout.
You’ll be one of the first to experience the full system we use to build powerful, intentional personal brands.
Finish 2025 strong. Start 2026 with clarity and momentum.