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Build an Authentic Personal Brand That Attracts Opportunities & Grows at Scale

A 5-week immersive experience created to help you build a personal brand that compounds in reach, revenue, and reputation.

I WANT TO JOIN

Felix Lin

Senior Trainer for Tony Robbins

I’ve always been behind-the-scenes. I didn’t think I was ready to build a personal brand.

But this cohort helped me realise that I already had a brand - I just needed to shape and share it with intention. Now I’ve got a clear path forward.

Hector Huges

CEO of Unplugged

I’ve always known LinkedIn is a huge growth channel for us, but staying consistent was exhausting. I’d burn out after a few posts. Every attempt at a system would fall apart.

But this cohort was a bargain. I’d have paid more. It delivered exactly what it promised.

Shelby Heinecke, phD

Senior AI Research Manager @Salesforce

I’ve taken a lot of personal branding courses before, and they were good in theory.

But this was the only one that got me to actually post. It gave me clarity, consistency, and confidence, and that’s what I needed most.

Transform your credibility into visibility

If you’re a founder or creator who’s built something meaningful but not enough people know about it - this is for you.

You’ve earned credibility offline, but it’s stayed within your circle.

Deep down, you know that if more people saw what you see - the clients, the conversations, the opportunities, everything would shift.

But even after trying, you’re stuck in the constant loop of:

“I want to build a brand that feels like me but I don’t know where to start.”

“I’ve hired help, but no one really captured my tone of voice.”

“I’m tired of starting and stopping. I need consistency.”

“I have ideas, but I’m stuck in my notes app overthinking everything.”

That’s where the Live Cohort comes in.

It’s 5 weeks of structure, accountability, and real guidance to turn the work you’ve already done into an authentic personal brand that compounds.

I WANT TO JOIN

What we’ll cover together

The Personal Brand Mastery Curriculum

The Amplify Method

Discover the proven system behind how we’ve helped 7 and 8-figure entrepreneurs scale their personal brands. You’ll learn the frameworks, habits, and processes we use to consistently generate reach, authority, and opportunities online - without burning out.

Becoming The Authority

Authority is the foundation of influence. In this module, you’ll uncover how to position yourself as the go-to voice in your industry, turning your expertise into credibility that attracts followers, clients, and attention.

The Personal Brand Roadmap

The Top 1% of Creators share 7 core traits and this module reveals them all. You’ll use the Personal Brand Roadmap to see where you stand today, what’s missing, and the next step to take, so your brand grows with focus, consistency, and momentum.

Your Personal Brand Hub

Every strong brand needs a home. We’ll show you around your very own Personal Brand Hub - the central place that houses your content calendar, brand assets, and strategy, so all your content connects back to a system that compounds over time.

Defining Your ICP

We go far deeper than a generic avatar exercise. Using our 3-layer ICP framework, you’ll get crystal-clear on the exact people you want to reach - so your content becomes service, not noise, and your brand becomes impossible to ignore.

The StrateTree™ Framework

The StrateTree™ is our signature framework, used with every Amplify client to build a brand that’s both strategic and sustainable. You’ll map out your Core Values (roots), Personal Brand Statement (trunk), Content Pillars (branches) and Topics (leaves) so you never wonder what to post again, and instead create aligned, scalable content that compounds over time.

Your Vibe Online

Your vibe is the part of your brand people feel before they know what you do. This module helps you define who you are, align it with how you show up, and craft an online presence that’s not only fun and authentic, but unforgettable.

The Content Funnel

Great brands don’t just post content - they build systems of conversion. Here you’ll learn how to design a content funnel that turns strangers into loyal fans, and loyal fans into paying clients.

Generating Content Ideas

Never run out of ideas again. We’ll give you frameworks to generate endless high-quality content topics, tailored to your audience and aligned with your mission, so content creation becomes fast and stress-free.

Writing Online

Words are your most powerful tool for influence. In this module, you’ll learn to write posts that stop the scroll, build connection, and inspire action - even if you don’t consider yourself a “writer.”

Optimising your LinkedIn Profile

Your LinkedIn profile is your digital storefront. This module shows you exactly how to optimise it for impact - transforming it into a magnet for opportunities, followers, and inbound leads.

LinkedIn Mastery

LinkedIn is the single most powerful platform for building authority - and we’ll show you how to dominate it. This module walks you through the exact playbook we’ve used to grow accounts to hundreds of thousands of followers, unlock inbound opportunities, and position our clients as industry leaders. This is where you turn LinkedIn into your #1 engine for reach, reputation, and revenue.

KPIs, Analytics & Tracking

Stop flying blind. In this module we give you Amplify’s actual tracking templates - proven dashboards that simplify what to measure and how to act on it - so you can see exactly what’s working, double down on it, and cut what’s not.

Building Your Brand Team

Scaling your personal brand means building leverage. This final module covers how to hire, delegate, and train the right people so your brand grows beyond you - freeing you to focus on your genius.

Meet Your Instructor

Over the past 7+ years, I’ve worked with world-class creators and founders like Ali Abdaal, Sahil Bloom, Chris Williamson, Greg Isenberg, and teams at Andreessen Horowitz and Tony Robbins, helping them turn their ideas into authentic brands.

As Noah Kagan once put it, “I was the creator behind the creators.” 

That experience taught me what truly makes a personal brand stand out. Now, through this Live Cohort, I’m bringing that same process to founders and creators who are ready to be seen - and build a brand that compounds long after the content is posted.

Hey, I’m Joe!

I WANT TO JOIN

When You Join A Live Cohort You Get…

12 months of access to the Amplify Community ($999 value)

Surround yourself with founders, creators, and operators who are building brands that matter. Community membership includes:

Live AMAs & Hot seats

Get direct answers to your questions, and live feedback on your content.

Exclusive Guest Masterclasses

Get insider sessions with top creators and brand builders who’ve scaled audiences, companies, and careers, and will show you how.

The Creator Stack

Hand-picked tools we use daily - now yours at exclusive Amplify member rates. Save over $1,000 while levelling up your brand.

Living Resource Bank

A library of playbooks, templates, and swipe files that grows every week. You’ll always have fresh ideas and proven systems at your fingertips.

I WANT TO JOIN

Our Private Cohort’s Impact

93%

of members published their first post within 10 days

88%

gained clarity on their niche and brand message by Week 2

70%

said they finally feel consistent without burning out

95%

gained clarity on their niche and brand message by Week 2

Don't take it from us...

Hasan Kubba

Author of The Unfair Advantage

“Working with Joe completely changed the way I approach my business. My writing and brand voice have transformed and I'm clearer on who I am, who I'm not, and how to stand out with confidence. It feels more authentic, impactful, and cuts through the noise.”

Hector Hughes

CEO of Unplugged

“All of the processes, templates, and systems Joe shared are worth their weight in gold. His guidance helped me simplify my process, remove the mental load, and focus on what really matters.”

Bhav Sharma

Head of Commercial Operations for Ali Abdaal

“I think the biggest thing I’ve taken away is the self-belief and confidence to show up. I used to second-guess every post idea or talk myself out of sharing. Now I understand that my voice matters and I actually feel excited to create.”

Chris Conant

Former Vice President at Mastercard

“The experience gave me the confidence to go from a rookie to someone with a strong foundation for building my personal brand. I see it as an investment that will pay off tenfold every year, both for my business and for myself.”

Your Brand Journey Starts Here

Next Cohort Starts Tues 28th Oct 2025 | Time: 1pm EST

Standard

Best for founders and creators who want structure, accountability, and a system that compounds.

1,999

(one-time)

I’M READY TO JOIN

✅ Attend 12x live sessions taught by Joe
✅ Group feedback and accountability from peers
✅ 12-months of community membership to continue the momentum (worth $999) - includes guest masterclasses, updated resources, and AMAs
✅ Lifetime access to the on-demand version of Personal Brand Mastery

*Taxes may apply based on your location and will be calculated at checkout.

VIP

For founders who want direct guidance, speed, and deeper personal support.

3,999

(one-time)

I’M READY TO JOIN

✅ Everything in Standard, plus:

+ 3x 1:1 strategy calls with Amplify during the cohort
about your content and personal brand
+ Receive personalized feedback to accelerate
your learning and growth
+ Priority support during the cohort

As a VIP, we'll go deeper on your personal brand and business to help you further. This is the closest experience to being an Amplify client - for a fraction of the price.

*Taxes may apply based on your location and will be calculated at checkout.

The Full Experience

Want to grow faster?

Live Cohort

2,000/seat

Join our first live cohort, a 6-week premium experience designed for creators, executives and entrepreneurs who want accountability, feedback, and results fast.

APPLY NOW

Still thinking?

I HAVE A QUESTION

Felix Lin

Senior Trainer for Tony Robbins

“For a person like me who wants to share information that I've learned over the decades, but has a hard time being consistent with posting, it was absolute gold. I'm super excited to have the knowledge, language and systems to make content effective and fun!!!”

Marielle Dagassan

Ex Financial Analyst at Goldman Sachs

“This gave me a full mindset shift. I had a niche problem, a content problem, and a visibility problem, and this solved all three. For the first time, I feel like I know what I’m doing and who I’m doing it for.”

Dr Amrit Lamba

Medical Doctor

“I used to think personal branding was just for influencers, not people like me. But what clicked for me was realising that it’s about owning your story with intention. The framework helped me turn my foggy vision into something strategic and clear.”

This is for you if:

✅ You’ve built something great and want to educate and inspire the world.

✅ You’re tired of guessing what to post and want clarity and structure.

✅ You want to show up consistently and authentically.

✅ You value community, feedback, and real accountability.

This is not for you if:

❌ You’re chasing likes, trends, or quick wins. We focus on evergreen principles for growing your brand.

❌ You’re not willing to experiment with your content. Top 1% creators post, reflect, and iterate.

❌ You’re looking for a done-for-you service.
‍
❌ You don’t want to invest in yourself for 5 weeks.

I WANT TO JOIN I HAVE A QUESTION

Questions you might have

What if I can’t make a live session?

Can’t make every live session? No problem. Recordings will be uploaded to our community platform within 24 hours so you can catch up whenever it suits you. Our team is always available to answer your questions and support your progress.

When are the live sessions?

Live sessions are on Zoom every Tuesday and Thursday 10am PT / 1pm EST / 6pm BST.

When does my community access start?

When you join the cohort, you’ll be added to Circle - our private community platform. From that date, you’ll enjoy 12 months of membership, giving you access to all community events and resources. It’s also where you’ll connect with your cohort throughout the 5 weeks and beyond.

How much time should I allocate weekly?

We recommend setting aside 6–8 hours per week. This gives you enough time to attend live sessions, complete the exercises, and create your first pieces of content. The best part? Our system is designed to save you time in the long run by replacing inefficient processes. By joining the live cohort, you’re building strong foundations for long-term success.

Will I receive personalized feedback?

Throughout the 5-week cohort, we act as your team. During live sessions, you’ll be encouraged to ask questions, share challenges, and get hands-on support from Joe and the Amplify team - both in sessions and inside the community. You’ll also gain valuable feedback from your peers, one of the most powerful benefits of joining a live cohort.

What makes this cohort different from others? 

You’ll be learning the exact strategies we’ve used at the top of the creator economy. The live cohort walks you through our proven framework step-by-step, supported by a thriving community and practical resources. This isn’t theory - you’ll be applying the same system that’s helped over 100 founders, entrepreneurs, and executives build powerful personal brands and grow their businesses.

Do I need to be a content creator or have an audience already? 

That’s actually the best time to start. Personal Brand Mastery is designed to help beginners avoid years of trial and error. You’ll learn how to find your positioning, craft content that resonates, and build momentum from zero. Many of our students started with no following at all and quickly built an engaged audience by applying the system.

I still have a question. How can I contact you?

We’d love to help. You can reach us at support@amplifyacademy.com. Whether it’s about the course, the Academy, or whether this is the right fit for you, we’ll get back to you within 48 hours.

Refund Policy

As this is a live cohort-based programme with limited seats and 16+ hours of real-time instruction, we’re unable to offer refunds.

We’re committed to making this worth every penny. You’ll have direct access to Joe and the Amplify team throughout.

Ready to join us?

You’ll be one of the first to experience the full system we use to build powerful, intentional personal brands.

Finish 2025 strong. Start 2026 with clarity and momentum.

I WANT TO JOIN I HAVE A QUESTION