Build Your Personal Brand Foundations with our Free Training

The StrateTree Framework will walk you through the four key steps to determine your positioning. We have used this exact framework inside our agency to help clients get clear on who they are and what they should be posting.

Our Mission is to help you Share Your Knowledge Online.
The World Needs Your Expertise.

Define Your Identity, Your Message, and Your Strategy. Build something Magnetic, Authentic and Sustainable.
STEP ONE
Core Values
Core values are the invisible force nourishing everything above: your mission, your message, your momentum.
Your brand’s foundation.
Shapes how you show up.
Builds trust and consistency.
STEP TWO
Personal Brand Statement
This outlines who you are, what you do, and the value you provide to your audience.
Your content elevator pitch.
Clear, concise, compelling.
Fuels all future content.
STEP THREE
Content Pillars
Your content pillars are the core themes in your content that you’ll return to again and again.
Uses our E-D-I Framework.
Keeps content focused.
Content will feel intentional rather than random.
STEP FOUR
Topics
When you’ve outlined your topics, you’ll be creating more relevant and intentional content.
Sub-themes within each pillar.
Spark endless content ideas.
Reuse in different formats.
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Testimonials

Angela Lifsey

Coach. Facilitator. Story Alchemist

Terrific! Thank you so much, Joe!

Joan A. John-Cumbermack

Personal Growth Coach/Trainer

Fantastic session, Joe. This was on my schedule today to build a content schedule for the balance of the year. Very, very helpful.

Esther Murray

Helping mid-career women set boundaries without the guilt

I loved this session. I’ve been so lost trying to post and not make a dent in my posting.

Pat Ramcharitar

Life Transition Coach at Upfront Essentials Coaching

Thank you, Joe, for an amazing presentation.

Libby Hixon

Resilience and Leadership Coach

This has been tremendously helpful! Thank you. I look forward to working through the 4 Steps!

Christiana Mitcheva

Certified Executive- and Business Coach

Joe, this was so great, thank you so much! I would love to stay connected. Thank you once again for doing this, this was the best personal brand training I've ever had.

Helen Wood

Coach

Inspiring and practical - thank you.

Cynthia DiLandro

Legal Nurse Consulltant

Fantastic, fantastic session. Very informative. Thank you so much.

Liru Wang

Executive & Master Coach helping professionals

Joe I really enjoyed this training and presentation. Thank you!

Sandy Schwan

ICF-Certified Executive Coach

Joe - this is a great session. Thank you so much

Malcolm Wilson

CEO - Software Architect at HeartsSight Ltd

Joe, thank you for sharing your insights and wisdom!

Eileen Dello-Martin

Certified Professional Coach | Learning & Development Leader | Speaker

Thank you so much! Really good stuff!

Tracey Pilkerton Cairnie

Certified Coach, Conflict Resolution Specialist, Facilitator, Trainer

Thank you, Joe - this has been a helpful session. Terrific!

Ric Mora

Pacific Region Chief of Employee Relations at The Exchange

Great content and frameworks, Joe. Thank you!

Ric Mora

Purpose-Led Experience Strategist | WXO Member

Hi Joe, it's great to connect with you. Thank you for sharing such valuable content today about Personal Branding!
Looking forward to staying in touch.

Erin Lynch

Product Manager

Thank you - this was awesome and very helpful!

Nicole Schmitz

Compassionate Leader & Coach

The seminar you gave at coaching. com today was excellent. I loved your energy and enthusiasm. I am looking forward to going through the exercises. Good luck moving forward, your content and strategy has the potential to help so many people. Best, Nicole

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Ali Abdaal
Youtuber & Author
“Joe has grown our audience from 20,000 followers at the time to 800,000 across the platforms. He has a sick system for helping creators grow on platforms and is a friendly chap with a great team around him.”
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