Build Your Personal Brand Foundations with our Free Training
The StrateTree Framework will walk you through the four key steps to determine your positioning. We have used this exact framework inside our agency to help clients get clear on who they are and what they should be posting.
Our Mission is to help you Share Your Knowledge Online. The World Needs Your Expertise.
Define Your Identity, Your Message, and Your Strategy. Build something Magnetic, Authentic and Sustainable.
STEP ONE
Core Values
Core values are the invisible force nourishing everything above: your mission, your message, your momentum.
Your brand’s foundation.
Shapes how you show up.
Builds trust and consistency.
STEP TWO
Personal Brand Statement
This outlines who you are, what you do, and the value you provide to your audience.
Your content elevator pitch.
Clear, concise, compelling.
Fuels all future content.
STEP THREE
Content Pillars
Your content pillars are the core themes in your content that you’ll return to again and again.
Uses our E-D-I Framework.
Keeps content focused.
Content will feel intentional rather than random.
STEP FOUR
Topics
When you’ve outlined your topics, you’ll be creating more relevant and intentional content.
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