This Training is Free for a limited time. get access now.
Steal the Personal Brand Framework That Scales You From 0 50K+ Followers
In this 50-minute training, learn the StrateTree™ framework that shows you how to lock in your positioning, attract qualified leads, and create a month of content in < 3 hours a week.
Trusted by 1,000+ students:
Shelby Heinecke, phD
Senior AI Research Manager @Salesforce
I keep going back to the Strategy Tree - it keeps my posts on-brand and connected to my values. Without that framework, you end up posting random things that don’t build a solid brand.
I like how the frameworks aren’t about shortcuts or tricks, but about building quality creators.
Hector Hughes
CEO of Unplugged
I’ve always known LinkedIn is a huge growth channel for us, but staying consistent was exhausting. I’d burn out after a few posts. Every attempt at a system would fall apart.
Joe’s frameworks helped me tune into my own voice, get consistent, and treat content like a science, not just creativity.
Hasan Kubba
Author of The Unfair Advantage
My writing and brand voice have also transformed.
I'm clearer on who I am, who I'm not, and how to stand out with confidence. It feels more authentic, more impactful, and cuts through the noise.
Learn the TOP 1% formula
You’ll get access to the exact systems our agency uses to grow the personal brands behind today’s most influential creators and entrepreneurs:
4 Things You'll Define With The StrateTree Framework
Our Mission is to help you Share Your Knowledge Online. The World Needs Your Expertise.
Define Your Identity, Your Message, and Your Strategy. Build something Magnetic, Authentic and Sustainable.
STEP 1
Core Values
Core values are the invisible force nourishing everything above: your message, your positioning, your audience.
Everything you post either reinforces your values or contradicts them. Define them now.
The bedrock beneath your entire brand identity.
Makes your brand impossible to copy.
Builds trust and consistency.
STEP 2
Personal Brand Statement
This outlines who you are, what you do, and the value you provide to your audience. Write this once, and every content decision becomes easy.
Your positioning in one clear statement.
The filter for every content decision.
Attracts your audience. Repels the wrong ones.
STEP 3
Content Pillars
Define 3–5 recurring themes your audience learns to expect from you. Pillars are why some creators always seem to have something to say. They're not more creative - they're more structured.
StrateTree gives you the structure.
Ends "what do I post?" for good.
Built on Amplify's proprietary E-D-I Framework.
Create content that feels intentional rather than random.
STEP 4
Topics
The specific post ideas, angles, and sub-themes that grow from each pillar. Once you've mapped them, you'll never stare at a blank screen again.
No. Black Friday is the only time we discount the January cohort. Outside this window, seats return to full price.
What is the StrateTree Framework?
StrateTree is a personal brand framework created by Joe Gannon. It uses a tree as a metaphor to help entrepreneurs build a clear, consistent personal brand in four steps: Core Values (Roots), Brand Statement (Trunk), Content Pillars (Branches), and Topics (Leaves). Each layer builds on the one below it - so your content always connects back to your purpose.
Who is StrateTree for?
StrateTree is built for entrepreneurs, founders, CEOs and creators who want to build a clear, consistent personal brand online.
When does my community access start?
When you join the cohort, you’ll be added to Circle - our private community platform. From that date, you’ll enjoy 12 months of membership, giving you access to all community events and resources. It’s also where you’ll connect with your cohort throughout the 5 weeks and beyond.
How long does the StrateTree training take?
The framework is designed to be completed at your own pace. Most people work through the four steps across a single focused session, or spread it out over a few days.
Is StrateTree really free?
Yes. StrateTree is a free personal brand training created by Joe Gannon.
What are content pillars in personal branding?
Content pillars are the 3–5 recurring themes that define what you consistently post about. In StrateTree, pillars are built using the E-D-I Framework - Expertise, Document, Interest - so every piece of content serves a clear purpose.
Do I need to be a content creator or have an audience already?
That’s actually the best time to start. Personal Brand Mastery is designed to help beginners avoid years of trial and error. You’ll learn how to find your positioning, craft content that resonates, and build momentum from zero. Many of our students started with no following at all and quickly built an engaged audience by applying the system.
I still have a question. How can I contact you?
We’d love to help. You can reach us at support@amplifyacademy.com. We’ll get back to you within 48 hours.
Know exactly what to post. Start today.
Walk through the same framework we use inside Amplify agency. Free. No credit card. No fluff.
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I'M READY TO GROW
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