Get Clear on Your Positioning. In Minutes.

Personal Brand GPT is your free creative co-pilot built to help you get clarity on your positioning so you can build with confidence.
1k+
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7+
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Clarity on your Brand

Aligned Clarity for a Brand that is Authentic to You

The Personal Brand GPT will be your guided companion through each stage of our StrateTree™ Framework.
Define Your Core Values

If you want to build a personal brand that’s magnetic and sustainable, you don’t start with content ideas. You start with core values.

Create a Personal Brand Statement

When we teach this framework in our agency, this is the part clients love most. They find it energizing and that’s exactly how your content should feel.

Identify Your Content Pillars

Your content pillars are the content themes that you’ll return to again and again. This keeps your brand focused, while still allowing room to grow and explore. It makes your content feel intentional.

Build Out Your Topics

Topics take a lot of the decision-making out of content creation, because the thinking has already been done in advance. Your topics will trigger content ideas.

Wall of love

What Our Users Have To Say

Guillermo Rauch

CEO, Vercel

The @mintlify team absolutely nailedcombining docs search and AI Q&A in adelightful experience.

Vlad Matsiiako

Co-founder, Infisical

Mintlify is absolutely amazing! Their team has been such a pleasure to work with, and just look at our docs - they look gorgeous! I definitely think everyone should try Mintlify out!

Maayan Salom

Co-founder, Elementary

Mintlify is amazing for us! Even as a small team we struggled to keep up
with dev and update the docs on changes. Now the docs are managed
as code and are part of the dev process and PR. As an open source
project - moving the docs to the repo (with zero effort) also enabled our
community to help us maintain and fix problems as contributors. Our devs
and our users love it.

Zeno Rocha

CEO, Resend

This is a must-have if you're building any kind of developer tools. We used other options in the past, which feels outdated in terms of look-n-feel when compared to Mintlify. The team helped us set up two different websites and even migrated all the content for us. I can't recommend it enough.

Adam Carrigan

Co-founder, MindsDB

My team loves Mintlify! Great product and a super supportive team.

Ashley Mulligan

Head of Product Engineering

Mintlify was the only option that checked all the boxes. To get the look,
feel, and features we wanted for our documentation, it had to be homegrown or Mintlify.

Chun Jiang

CEO, Monterey AI

Absolutely the best. It is freaking easyto set up, and the team has been greatto work with!

Charly Poly

CEO, Defer

Why spend a week coding your own documentation (and optimizing it for SEO, design, etc.) while Mintlify brings you the best in class documentation in a few minutes? Worked on documentation for years, in unicorns and open source and I'm sold!

Mark Bao

Co-founder, Goody

The way Mintlify's docs were displayed just felt really user-friendly for us, and more importantly, for our developer customers. I felt like I had finally found
a tool that could give us the Stripe- level documentation we wanted.

A man in a suit and tie in a circle.

Sahawardi Khis

Founder of spaceX

4.8

“It’s difficult to think of a writer more invigorating and tuned-in than Kotler. Tomorrowland is like taking a shot of c

Testimonials

Josh Sanders

Co-Founder @ The Creator Accelerator

Free wisdom from someone who’s worked with the best? Say less.

Lauren Tickner

Turning Experts Into Personal Brand Millionaires

The Personal Brand GPT tool is a game-changer for anyone looking to build their presence and connect with their audience.

Dr. Miro Bada

Doctor inspiring greatness

The StrateTree framework is a game-changer for content strategy and brand positioning!

Tomer Camus Wertheimer

Design a Career and Life that fits you. Powered by Product Thinking, AI & Neuroscience

Just wanted to say thank you so much, you are truly amazing! My personal brand is now well defined!

Christoph Karl Knoll

Mindset coach for leaders

I just wanted to thank you for your GPT 🙏 in the past I have tried many different ones but yours helped me today a lot to refine my branding and setting up a content calendar which aligns with the branding. Haven't found such a compact tool yet. Great job!

Ayushi Jain

Ghostwriter & Designer

Can’t recommend this enough!! Super helpful 🙏🏼

Craig Lewis

Co-founder SeidrLab

Awesome GPT you’ve created here. I’m sure it will help so many founders/creators who want to write online.

Kanika Arora

Engineering Lead

Hi Joe, I wanted to personally thank you for creating the incredibly valuable resource Personal Branding GPT. Words cannot express how much I appreciate your effort.

Luke Shalom

CEO @ Atticus

Love how this simplifies what feels overwhelming for so many founders.

Sailesh Raithatha

Project Manager (communications, marketing, operations)

Thanks for the GPT - the results were mind blowing… what a fantastic resource it is, you should be super proud of what you’ve achieved!

Dickie Bush

I talk about digital writing & personal progress

Epic breakdown of your process!

Tom Hunt

Must have tool for any LinkedIn creator.

Ben Fisher

Creator of Habit OS

Been using your GPT for 99% of the time creating content and it’s been awesome! It helped me gain some clarity on my personal brand. I’m currently trying to start a business or brand and have been really stuck 🤯

J.J. Grob

Strategic Partnerships in Policy & Research Visualization

Joe - just wanted to give you a shout. This Personal Brand GPT is such a good tool. I had all my branding guidelines set up and have been working on it for ~ 2 months for this project I’m doing. How you structured it was super helpful. Really good job, bud.

Chris Conant

Founder, GreatNorth Power Wash

Working through the Personal Brand GPT and I F'in love it!!! Thank you.

Jonny Tooze

Entrepreneur & Advisor

Impressive system! Clarity truly is the key to success.

Adam Biddlecombe

Helping Entrepreneurs Build with AI | Founder, Mindstream (Acquired by HubSpot)

Offering this for free is pretty huge - must have taken a lot of work to put together. Thanks!

Ali Amiri, MD

Doctor & Health Coach

It’s midnight. I just couldn’t wait to start playing around with your GPT tool! I have to say, it might make me lose sleep tonight! I’ve been feeling stuck for days on how to proceed with my business. Long story short, this tool might be the fuel to get me to the next stop and hopefully beyond!!!

Erik Livingston

Content & Brand Strategist

Hey Joe, I love the concept behind Personal Brand GPT. Getting clarity on your values before taking the plunge is important.

Alex Brogan

This is a masterclass in content strategy!

Dr. Carolyn Frost

Work Life Integration Expert | Wellness Advocate

The Personal Brand GPT is a game changer for anyone looking to grow.

Mona Ganatra

Founder @ Frame

You’ve smashed it with this tool! Brilliant work 👌

Aadit Sheth

Helping businesses grow with AI

This is a fantastic tool to keep ideas flowing. Thank you for sharing!

Judith Albano

Certified Executive Coach

Finally got to try it today! It was awesome. I thought I had a perfectly clear idea of where I was going with my brand, but it came up with this one perfect little tweak that clarified it even more, and built from there. Awesome! And thank you so much!

Madison Bonovich

AI Training & Solutions for Small Businesses

Joe, I really like your Personal Brand GPT. It works great. I am going to a careers workshop here in Italy in a week. I will have my workshop participants use it.

Khansa Amjad

Ghostwriter

The Personal Brand GPT is a cheat code for brand success.

Joe M-C

I help Founders turn social traffic into an engaged email list

Your Personal Brand GPT really inspired me to build my FunnelGPT. Thank you 🙏

Oliver Allen

PPC, Email & SEO for eCommerce Brands

This free workshop is the shortcut to clarity and consistency in content creation.

See It In Action
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Ali Abdaal
Youtuber & Author
“Joe has grown our audience from 20,000 followers at the time to 800,000 across the platforms. He has a sick system for helping creators grow on platforms and is a friendly chap with a great team around him.”
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