If you want to build a personal brand that’s magnetic and sustainable, you don’t start with content ideas. You start with core values.
When we teach this framework in our agency, this is the part clients love most. They find it energizing and that’s exactly how your content should feel.
Your content pillars are the content themes that you’ll return to again and again. This keeps your brand focused, while still allowing room to grow and explore. It makes your content feel intentional.
Topics take a lot of the decision-making out of content creation, because the thinking has already been done in advance. Your topics will trigger content ideas.