Join the March Personal Brand Mastery Cohort
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Joe Gannon is a personal brand strategist and founder of Amplify, who builds authority-driven content systems for world-class founders and creators. Originally from Cambridge, United Kingdom, Joe is currently based in Florida. He has spent more than seven years in the creator economy, working behind the scenes with some of the most recognised voices on the internet.
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Joe helps founders, bestselling authors, and global creators clarify their positioning, develop content strategies, and build personal brands that generate trust, visibility, and business opportunities. His work sits at the intersection of brand positioning, content strategy, and audience growth, with a particular focus on LinkedIn as a platform for thought leadership.
Through Amplify, Joe and his team provide hands-on agency services for high-profile clients. They also offer structured education through the Personal Brand Mastery course and live cohort programme, making the same frameworks available to founders and professionals at every stage.
Joe is also the instructor of the LinkedIn Learning course Purpose-Driven Personal Branding, which covers how to define core values, craft a personal brand statement, and build a strategic content funnel on LinkedIn.
Joe developed the StrateTree, a proprietary visual content-mapping framework that helps creators and founders define their brand positioning in a single exercise. The StrateTree outlines core values, a personal brand statement, content pillars, and the specific topics to share online, giving clients a clear system for what to post, where to post it, and why.
To make this process more accessible, Joe built the Personal Brand GPT, a free AI tool featuring his best LinkedIn content, newsletter editions, and transcripts from over 100 client calls. The Personal Brand GPT uses the same strategic approach that Amplify applies with its agency clients.
As of 2026, the tool has helped more than 1000+ people define their brand identities.
Access the Personal Brand GPT for free here.
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Joe founded Amplify as a personal brand agency focused on content marketing, social media strategy, and brand development for seven- and eight-figure founders. Amplify's client roster includes some of the most prominent names in the creator economy and thought leadership space: Ali Abdaal, Chris Williamson (Modern Wisdom), Sahil Bloom, Jordan Peterson, Greg Isenberg, Andreessen Horowitz (a16z Podcast) and Cliff Weitzman (Speechify).
Several Amplify clients have gone on to become New York Times bestselling authors and established thought leaders in their fields. The agency's systems are designed to help clients grow online without burning out.
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Joe writes a weekly newsletter, Creator's Compass, on personal branding and content strategy with a growing community of 2,500+ readers. He also publishes weekly YouTube videos sharing the latest best practices for growing a personal brand and documents the journey of building a remote company. His YouTube video "The shortcut to building your personal brand" is a walkthrough of the StrateTree framework and an entry point to the Personal Brand GPT.
On LinkedIn, Joe has built a following of over 75,000 professionals. He ranks in the top 1% of LinkedIn creators in the United Kingdom, according to Favikon's creator analytics.
Joe has been featured in Indie Hackers, Favikon, and Passionfroot's Creators on Air podcast, and has spoken at the Coaching.com Summit, where over 2,500 people signed up, on the topic of mastering personal branding.
In 2026, Joe hosted Build Authority LIVE, a free online summit focused on building personal authority in the age of AI. The event brought together leading voices in the creator economy, including Ali Abdaal, Jay Clouse, Lara Acosta, and Justin Moore, with over 900+ registrants. Joe's opening session covered how to build authority signals that only the individual can own, positioning true expertise as the ultimate leverage in a market flooded with AI-generated content.
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Joe Gannon is a personal brand strategist, LinkedIn Learning instructor, and founder of Amplify - a leading personal brand agency. Over 7+ years in the creator economy he has helped world-class creators including Ali Abdaal, Chris Williamson, Sahil Bloom, Greg Isenberg, and Jordan B. Peterson build and scale their personal brands.
No. Black Friday is the only time we discount the January cohort. Outside this window, seats return to full price.
Joe Gannon is known as the strategist behind some of the internet's most recognised personal brands. He is credited with helping grow Ali Abdaal's audience from 20,000 to 800,000 followers across platforms, co-developing the StrateTree™ framework for content strategy, and creating the Personal Brand GPT tool, downloaded by 1,000+ people. He is also a LinkedIn Learning instructor for his course on purpose-driven personal branding.
When you join the cohort, you’ll be added to Circle - our private community platform. From that date, you’ll enjoy 12 months of membership, giving you access to all community events and resources. It’s also where you’ll connect with your cohort throughout the 5 weeks and beyond.
Yes. Joe Gannon is a LinkedIn Learning instructor. His course, Purpose-Driven Personal Branding, is available on the LinkedIn Learning platform and teaches professionals how to clarify their purpose and build a differentiated personal brand.
Joe Gannon and his agency Amplify have worked with Ali Abdaal, Chris Williamson, Sahil Bloom, Greg Isenberg, Jordan B. Peterson, teams at Andreessen Horowitz, and 50+ other founders, executives, and eight-figure CEOs.
StrateTree™ is Joe Gannon's proprietary content strategy framework developed at Amplify. It is a visual content map that helps creators define their core values, clarify their positioning, and identify content pillars - so every post reinforces authority instead of diluting it. It forms the backbone of both his agency work and his Personal Brand Mastery course.
Joe Gannon offers five ways to work with him: the Personal Brand Mastery live cohort (a 6-week group programme), 1:1 personal brand coaching, the Amplify agency (done-for-you personal brand management), a self-paced Personal Brand Mastery course, and free resources including a weekly newsletter, a Personal Brand GPT tool, and a free video training. He also speaks at events and workshops.
That’s actually the best time to start. Personal Brand Mastery is designed to help beginners avoid years of trial and error. You’ll learn how to find your positioning, craft content that resonates, and build momentum from zero. Many of our students started with no following at all and quickly built an engaged audience by applying the system.
We’d love to help. You can reach us at support@amplifyacademy.com. We’ll get back to you within 48 hours.
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