Quick one.

LinkedIn reach is supposedly down on the platform.

My take?

Bad content used to perform well as there was less supply.

Now more people post - because it's the best platform to grow a brand on - and that means the bar's gone up.

Cool.

Don't post sh*t.

Rate your posts objectively.

We all have a gut feeling for taste.

We know what’s good and what’s not, even when we can’t put our name on it.

For example, when I've rushed a post out and have ignored all know best practices, my post won't perform.

I got what I deserved.

A 6/10 post deserves a 6/10 result.

But when we tick the boxes that leads to performance, it makes sense that it'll be favoured by the algorithm and perform better.

There are 5 core types of posts:

• Educational Posts
• Personal Posts
• Evidence Posts
• Conversion Posts
• Engagement Posts

Each type serves a different function:

Some build trust

Some deepen relatability

Some drive action

Need more leads? Use Evidence Posts which are more bottom of funnel.

Want more traction? Use Engagement Posts to spark conversation and engagement.

We have a whole module called LinkedIn Mastery in Personal Brand Mastery with examples and viral templates to make this process a lot easier.

But this newsletter is about one simple tip.

Rate your own posts before you hit publish.

Don't increase quantity unless quality can be maintained.

Enjoy this email?

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Have an incredible weekend!

P.S. This week has been unbelievable. It's been so cool to meet different people and to finally bring Amplify Academy to life.

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