Chris Williamson is one of the most famous people on the internet.

It took me four years to convince him to post on LinkedIn.

Four. Years.

Well, it's finally happened: with:

✅ 1,000,000 impressions in 30 days

✅ Multiple posts over 100K views

✅ +6,000 new followers (+20%)

With so much content to choose from, we built a strategy designed to make noise.

Start posting quietly?

That would’ve been a missed opportunity.

Instead, we opened with this line - fitting for the world’s most professional platform:

“Hello LinkedIn - daddy’s home.”

On a feed full of polished formatting and productivity tips, sometimes the best move is to zag when everyone else zigs.

It was also GREAT timing to work closely with Neutonic - caffeine for this launch has been very helpful 😅

Other highlights from last week include:

• Speaking with the founder of Grenade Alan Barratt about brand building and LinkedIn
• Launching a new podcast for a VC in Miami

Every week moves fast, and I’m sharing everything I learn directly in my community so you can benefit too.

If 365 days of access, accountability, and growth sound good to you.

Consider joining here: joegannon.co/academy​

P.S. Join the community before Friday for a 1:1 strategy call with me.

‍