Hey,

Let me take you behind the scenes.

We’ve been doing this for the Top 1%

For the last 4 years, I’ve been running an agency that builds personal brands for some of the biggest creators and founders in the world.

Ali Abdaal. Chris Williamson. Sahil Bloom. Greg Isenberg. Jay Clouse.

We’ve helped them show up online with clarity, consistency, and confidence 🙌

But every time we post something, I get flooded with the same questions:

“Where do I start if I can’t afford an agency?”

“How do I grow a brand that sounds like me?”

“What’s the system for someone who isn’t already famous?”

And we realised something 💡

As an agency, we could only help a limited number of people scale their personal brand.

Meanwhile, thousands of smart, experienced people — executives, entrepreneurs, creators — were stuck.

Sitting on great ideas.

No visibility.

No clear system.

No clue where to start.

But it doesn’t have to be this way.

So we started to build the Amplify Academy.

But then the game changed...

Along came the rise of AI.

More content, more noise… but less connection 😬

And we realised what we needed to teach had to change.

Because it's never been easier to post.

But it’s never been harder to build trust.

That’s when I knew:

We needed to open the playbook.

The same systems used by top creators 🔓

This course is our response.

The same processes and frameworks we use with top-tier clients, made:

• Accessible
• Actionable, and
• Live

No fluff. No generic hacks. No awful AI prompts. Just the real work.

If you’re…

• Tired of second-guessing what to say
• Letting your best ideas gather dust in your Notes app
• Showing up online but getting nowhere

This course is built for you.

More on what’s inside coming soon.

But I wanted to share the why first.

Because this isn’t just another course.

It's Personal Brand Mastery.

Talk soon,

Joe

P.S. The launch happens Monday 19 May @ 4pm BST. You’re on the waitlist, so you get first access 💪

And trust me, it’ll move fast.

Talk soon,

‍